CES 2025:
Trends & Insights Report

January 23rd, 12:00-12:45
Webinar

What will your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behavior?

Join Karin Engdahl, Brand Director at iO, and Kaj Leissner, Business Area Manager for Design & Technology, as they unpack the biggest insights from CES 2025 in Las Vegas. This webinar will help you understand what’s driving customer behavior and expectations in a rapidly evolving landscape—and how to adapt your strategy to meet the challenge.

What’s on the agenda? We’ll discuss:

• How to approach AI: What businesses need to know to leverage AI effectively while meeting customer needs.
• The biggest shifts in branding and technology: Trends that are shaping the market and influencing how customers engage with brands.
• Changing customer behavior and expectations: How innovations in tech and design are raising the bar for what customers want—and how businesses must respond.

This isn’t about trends for the sake of trends—it’s about understanding why they matter to your customers and your business.

This webinar is for directors, senior leaders, and decision-makers who are focused on staying ahead of evolving customer demands and ensuring their strategy is aligned with what’s next.

Get the insights you need to anticipate what your customers will expect in 2025. Sign up now to secure your spot.

Date: January 23rd 
Time: 12:00-12:45
Where: Zoom

The Zoom link will be shared after you sign up. The talk is free to attend and will be held in English.