The World’s Most Claustrophobic Cinema

Solution

To reflect the festival’s theme Apocalypse during the premiere of Harry Martinsson’s space epos Aniara, “The World’s Most Claustrophobic Cinema” was created. A cinema where comfortable armchairs were replaced by eight sarcophagi. Just like in the film, we wanted to make visitors feel isolated from the outside and trapped in space. Tickets for 28 screenings were available exclusively on the website.

With zero media budget, the communication strategy was to reach out to a broader target group than the usual festival goers. With the initiative, we wanted to awaken media’s curiosity beyond the cultural verticals – and the interest shown exceeded all expectations!