Gamers worldwide have been counting the days to the release of new Call of Duty: Black Ops Cold War. In Sweden, Activision gave Stendahls the mission to create a campaign to reach a much wider audience. So we did. In a clever and relevant way.
Background
Gamers worldwide have been counting the days to the release of new Call of Duty: Black Ops Cold War. In Sweden, Activision gave Stendahls the mission to create a campaign to reach a much wider audience. So we did. In a clever and relevant way.
Solution
We hooked up with Sweden’s most famous Call of Duty ambassadors, to do something every influencer is familiar with, and that their followers always appreciate them doing - Q&A sessions.
But in a totally different way than usual ...
Results
The Moment of truth campaign quickly generated a reach of 8.56M in the first two weeks, which was 134% more than expected compared to previous Activision campaigns. During the same period, our films received over 400,000 views cutting through on engagement rate. 14,500 comments, likes and shares, in two weeks in only one market!
So was this new approach appreciated by the ambassadors? Oh yes! Despite only 8 posts and 16 stories contracted on Instagram, we got 67 stories, a Youtube special and two classics on TikTok.
