The World's Most Boring Bilboard

      Sioo:x is a truly unique wood protection product that protects outdoor wooden surfaces, keeping them beautifully silver-grey. For twelve years! But twelve years durability sound almost too good to be true. So we were challenged to prove that Sioo:x really can keep a promise.

      Situation

      Sioo:x is a truly unique wood protection product that protects patios, porches and other outdoor wooden surfaces, keeping them beautifully silver-grey. For twelve years! But twelve years durability sound almost too good to be true. So we were challenged to prove that Sioo:x really can keep a promise.

      Solution

      Sioo:x is a really great product. But watching it in action is not exactly super… eventful. Therefore, to prove the benefits of the product, we decided to make “The World’s Most Boring Billboard”.

       

      First we bought the media space on a billboard outside a large shopping center in Malmö, Sweden. Then we used Sioo:x treated wooden boards to build our boring outdoor ad, with its equally boring message.

      Worldsmostboringbillboard_01-12
      Worldsmostboringbillboard_02-1

      Result

      And that’s pretty much it. Apart from the fact that we’re going to leave it there for twelve years. For real.

       

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