A customer-centric approach helped create an award-winning e-com site

      The Runelandhs e-commerce site emerged from a collaborative client relationship where creativity, technology and strategy came together from the start – and where the customer was always in focus. Besides boosting sales, the site won the award for “Best E-commerce” at the Web Service Awards.

      Background

      Runelandhs is a large Swedish mail order and e-commerce retailer that provides a wide range of equipment and furniture to companies and municipalities. The company has a longstanding collaborative relationship with Stendahls, stretching back for several years. And as Runelandhs’ digital partner, we help them with everything from strategies and concepts to technical implementation and optimization.

       

      A customer-centric approach

      By putting the user in focus, mapping customer journeys, analyzing over four years’ worth of existing website data and performing large-scale AB/ testing and optimization, we developed and created a successful new e-commerce website.

       

      Scope

      Data analysis
      Customer journey mapping
      Effect mapping
      Strategy
      UX design
      Front-end development
      Back-end development and integration
      Testing & optimization

       

      Related cases