The event at the finish is more than a finish line. It’s a week filled with all kind of activities, sailing competitions in the middle of the city, and most of all: a festival with visitors from around the world.
The mission that Stendahls has been chosen for, as the overall communication agency, comprises of developing a communication concept, campaign strategy, graphic design, as well as a new website for the event.
– Volvo Ocean Race is a world event – where sailers and visitors are welcomed to our city and consolidates Gothenburg as one of Northern Europe’s leading event cities. As the main agency for Göteborg & Co, and agency for both Volvo Cars and AB Volvo, this mission fits us perfectly. We have a unique ability to sync this project by developing and marketing both the event and Gothenburg as a world city. We will make the finish something real extra! says Peter Ohlsson, Key Account Manager at Stendahls.
Göteborg & Co, who develop and market the destination Gothenburg, is the responsible organizer for the race finish in 2015.
Read more about Volvo Ocean Race