Slip and fall accidents are by far the most common injury leading to hospitalization, making up two-thirds of all accidents. Using shoe spikes can decrease slip and fall accidents by an estimated 58%. Yet far from everybody uses them. To change that, we launched The Fall Collection for our client Länsförsäkringar Göteborg och Bohuslän. The collection consists of limited edition shoe spikes that make it possible to fight slip and fall accidents with style.
When placing the least fashionable product in a fashion context an interesting contrast is created. That contrast sparks an interest which we utilize to remind people that the shoe spikes can save lives.
In the winter of 2021, Länsförsäkringar launched Fall Inte – a workout app where seniors can receive a workout program created by the most influential people in their lives – their grandchildren. The Fall Collection, much like Fall Inte, is a part of Länsförsäkringars’ long-term goal to prevent accidents and work for a more sustainable society.
Read more here: fallinte.se
Published 2. October 2023