As the show’s funny, dynamic stars explored Gothenburg, viewers followed along. And together they met its colorful residents, discovered its hidden gems and learned what is truly typical of Gothenburg.
Packaging the campaign as entertainment, rather than as traditional advertising, gave us the freedom to showcase Gothenburg in an exciting new context and really capture the audience’s interest. But above all, it gave us plenty of content and a unique opportunity to reach our target audience where they would be most receptive.
Typical Gothenburg! also attracted much attention in the press, resulting in editorials and articles in a range of Swedish media including DI Weekend, Allt om Resor, Göteborgs Posten, Två Dagar and Expressen, and it was even picked up in popular culture with a review in TVdags.